INNOVATION
CHALLENGE EVENT OF THE YEAR
Climb the Capital
Liberty Specialty Markets
Client: Over The Wall Camp and Action Medical Research for Children
‘Climb the Capital’ was an ambitious undertaking which came to life in 2024 thanks to a brilliant corporate-charity collaboration. The event was born of the initial, rather simple, proposal to stair-climb one iconic London skyscraper. However, the idea quickly snowballed and, before long, two additional skyscrapers were added - both ta...
Stride by the Tyne in aid of Mind and SAMH
Virgin Money
Client: Mind and Scottish Action for Mental Health (SAMH)
To celebrate the launch of Virgin Money’s partnership with mental health charities, Mind and SAMH, our Community Team organised an active fundraising challenge for all staff. With the aim of increasing staff engagement and fundraising for the partnership, the team developed - Stride by the Tyne - a 15 mile walk from Virgin Money’s Gosf...
The Big Sky Cares Wrapathon
Sky UK Limited
Client: Acacia; Bedfont Lane Community Centre; Brentford Penguins; Bridgelink Community Centre; Cardiff Youth Service; Children in Care - Hounslow Council; Dog's Trust; Evelina Children's Hospital; Feltham Community Development Association; I Can You Can Too; The King's Trust; LGBTQ+ Community Centre; Mentivity; Multibank; The NSPCC; Octavia; Refuge; Solidarity Sports; Switch Up Community Hub; The Vault; Young Brent Foundation
The Big Sky Cares Wrapathon on Tuesday 10th December 2024 saw 2,050 Sky employees and charity partners across 11 of the company's sites (including sites in London, Ireland, Italy and Germany) wrapping gifts to be donated to charity for the festive season. At the same time, Sky attempted to set a new world record for the most people wra...
EMPLOYEE ENGAGEMENT INITIATIVE OF THE YEAR
TEAM LEWIS Foundation Supports 2,000+ Causes Globally
TEAM LEWIS
Client: TEAM LEWIS Foundation
TEAM LEWIS Foundation aims to extend its volunteer efforts and provide meaningful support to nonprofit organizations globally, particularly those impacted by economic challenges. Offering pro-bono marketing and PR services, the foundation empowers lean charities to sustain their critical missions. Through its Causes program, the founda...
The Big Barratt Cleanup
The Barratt Foundation
Client: Cleanup UK
In April 2024, the Barratt Foundation partnered with charity CleanupUK to combat the UK’s growing litter problem. Every day, 2.25 million pieces of litter are discarded, posing serious social and environmental risks. To make a tangible difference, the Barratt Foundation launched its first-ever national volunteering campaign: The Big B...
The Big Difference
Centrica
With over 21,000 colleagues, Centrica is committed to energising a greener, fairer future. Through brands like British Gas and Hive, we operate across the entire energy value chain, maintaining a strong community presence throughout Britain. The Big Difference is our colleague-powered charitable and volunteering programme. With offi...
MARKETING PARTNERSHIP OF THE YEAR
Aviva x Money Advice Trust Winter Resilience
Aviva
Client: Money Advice Trust
Working together since 2022 to help support and build the financial resilience of self-employed people, partnership with Aviva has enabled the Money Advice Trust to support over 26,000 additional small businesses dealing with problem debt. Money Advice Trust runs Business Debtline, the UKs only dedicated free debt advice service for se...
Every Minute Matters Campaign
Sky Bet
Client: British Heart Foundation
The Sky Bet and British Heart Foundation (BHF) partnership epitomizes the power of purpose-driven collaboration between two great brands. This past year, the partnership has leveraged Sky Bet’s audience, sponsorship of the English Football League (EFL) and marketing expertise to amplify BHF’s life-saving work, fostering a powerful conn...
Open Up Crisps
Beavertown
Client: Campaign Against Living Miserably (CALM)
Put simply, lager drinking blokes aren’t going to want to engage with their mental health when they’re in the pub with their mates having a laugh. However… CALM, Beavertown and Creative Comms Agency Here Be Dragons worked together to create ‘Open Up’ - a range of co-branded crisps designed to be shared in order to help enable difficult...
Superdrug & Marie Curie - Purchase for Marie Curie Nurses campaign
Superdrug
Client: Marie Curie
Superdrug and Savers, two of the UK’s leading health, beauty and household retailers, have been partnered with Marie Curie, the UK’s leading end of life charity, since 2013. In support of Marie Curie’s brand refresh and renewed strategic goals, Superdrug and Marie Curie worked together to launch Purchase for Marie Curie Nurses, a cam...
The ‘Unwelcome Home’ Doll’s House
IKEA
Client: Shelter
Over 150,000 children are homeless in temporary accommodation in England. Many families have spent months and even years living in damp, infested, cramped, overcrowded and unsafe conditions. IKEA and its long-term partner Shelter are campaigning to call on the government to commit to building 90,000 social rent homes a year for 10 year...
Theft of Gas awareness campaign
Cadent and the gas industry
Client: Stay Energy Safe / Crimestoppers
Cadent joined up with the charity Crimestoppers, Stay Energy Safe (SES) and the gas industry, to create a gas theft awareness campaign that addressed a growing issue of gas meter tampering. The objectives: • Promote awareness of the dangers of gas theft • Drive reports of tampered gas meters through Crimestoppers • Deter gas theft an...
PROJECT OF THE YEAR
Direct Access to Wellbeing Services - supporting patients, staff & community of Birmingham
Cadent
Client: Birmingham community healthcare NHS trust charity (BCHCC)
As part of our goal to support the ‘hardest to reach’ in our communities, for the first time, we’re partnering with the NHS on our Direct Access to Wellbeing Services Team (DAWS) project. With fuel poverty levels sitting at almost 20% in the West Midlands, the initiative will support over 100,000 people across Birmingham to keep warm ...
Power Hours
Deloitte UK
Client: Young Women’s Trust
Power Hours is a collaboration between Young Women’s Trust and Deloitte. It supports young women aged 18-30 in developing professional networks and skills to succeed at work. The programme includes online workshops, guest speakers, and peer discussions, helping participants gain confidence, identify career goals, and build networks. ...
Sony Music UK Social Justice Fund and Small Green Shoots
Sony Music UK
Client: Small Green Shoots
Small Green Shoots is a youth-led organisation that provides access to opportunities in music and the music industry for young people from diverse and low-income backgrounds. They provide artistic development support and resources, such as fundraising consultancy and industry connections, to aspiring artists from a range of regions inc...
The BOG STANDARD
phs Group
Client: Prostate Cancer UK
The BOG STANDARD Charter, launched by Prostate Cancer UK and phs Group encourages organisations to install standards such as male incontinence bins in washrooms. The project includes a focus on football as a powerful vehicle to tell the story. The project includes: - A Charter to educate organisations to provide facilities men n...
The Kurt Geiger Kindness Foundation: Business by Design
Kurt Geiger
Client: Kurt Geiger Kindness Foundation
At the Kurt Geiger Kindness Foundation we are on a mission to build a more inclusive creative industry by providing young people with the support, skills and opportunities they need to overcome barriers. We believe there is a wealth of talent that deserves to be supported into fulfilling creative careers – in fashion and beyond. Our ...
BEST DIGITAL INNOVATION
Researcher Access Service
Research Data Scotland
Client: Public Health Scotland
The Researcher Access Service is a new digital service that makes it quicker and simpler for approved researchers to access public sector data for research. It streamlines and simplifies the data access process, allowing researchers to access data faster and gain timely insights. This enables decision-makers to base their policies on...
Transforming Charity Fundraising Through Digital Innovation – Fonix’s Pioneering Role in Soccer Aid for UNICEF 2024
Fonix plc
Client: Unicef
Soccer Aid for UNICEF hit a record fundraising milestone in 2024, raising over £15million to surpass over £106million raised for children worldwide since its inception in 2006, in partnership with Fonix’s innovative digital solutions. Contributing to this success was the introduction of Fonix’s DonationPortal, which revolutionised onli...
CHARITY PARTNERSHIPS
AUTOMOTIVE & TRANSPORT
Animal Handling Workshops
Network Rail
Client: RSPCA
A collaboration between Network Rail and the RSPCA has resulted in a unique, multi-year, training partnership between two expert organisations who are transforming animal handling on the railway. The course equips Mobile Operations Managers, (MOMs), with the skills to safely and efficiently manage animal incidents on the tracks and sta...
Defender and the British Red Cross: Embracing the impossible together. Here for Humanity for 70 years.
Defender (a brand of Jaguar Land Rover)
Client: The British Red Cross
2024 marked 70 years of partnership between the British Red Cross and Defender, making it one of the longest charity partnerships in the world in any industry. This unique and enduring partnership has positively impacted over two million people in over 50 countries, using more than 500 vehicles, through generous financial investment an...
Go Further, Go Together for Research into A-T
Constellation Automotive Group Ltd
Client: Action for A-T
The Constellation Automotive Group (CAG) & Action for A-T “Go Far, Go Together” partnership has raised £918,000 to date to fund vital medical research into the rare, neuro-degenerative condition known as Ataxia Telangiectasia (A-T). CAG is proud of its long-standing partnership with Action for A-T, as it embodies their commitment to ...
Parkinson's UK and EXCELR8 Motorsport: Driving Awareness for Parkinson's
EXCELR8 Motorsport
Client: Parkinson's UK
Engines roar and cameras click. Powerful racing cars tear on to the track as journalists and fans swarm the circuit. The energy is electric as anticipation builds at the Kwik Fit British Touring Car Championships.The grid girls arrive on track, carrying placards to mark the drivers starting positions. But this year, something is diff...
Regenerating the Valley Brook River in Crewe
Bentley Environmental Foundation (Bentley Motors)
Client: The Rivers Trust
Healthy rivers are a powerful ally in mitigating the effects of climate change; they can protect communities from flood and drought events, and they bolster ecosystem and biodiversity resilience. However, as evidenced in the Rivers Trust’s ‘State of Our Rivers 2024 Report’, no single stretch of river in England or Northern Ireland is i...
The Rail Industry and The Talent Foundry
Network Rail and the Rail Safety and Standards Board
Client: The Talent Foundry
The Talent Foundry (TTF), in partnership with Network Rail and the Rail Safety and Standards Board (RSSB), is driving social mobility and strengthening the industry’s talent pipeline by inspiring and equipping young people from underserved communities with skills, knowledge, and confidence to pursue careers in rail. For five years, t...
BANKS & FINANCIAL SERVICES
Charity Partnership – Banks & Financial Services
Reliance Bank
Client: The Salvation Army
Reliance Bank was founded by The Salvation Army in 1890. We are proud of our shareholder The Salvation Army International whose mission it is to help people whose lives have been affected by emergencies, disasters, poverty and social inequality. We call it giving money meaning. Reliance Bank has donated £8M to The Salvation Army, this ...
Customers in Vulnerable Situations
NatWest Group
Client: Citizens Advice
NatWest Group (NWG) is committed to empowering individuals, families, and businesses to thrive by unlocking their full potential through advanced data and technology. We strive to anticipate diverse customer needs, navigating obstacles and promoting tools and services for positive, sustainable choices. In 2015, we identified a need to ...
More Money For You
Rothesay Foundation
Client: Age UK
The Rothesay Foundation, the charitable foundation of pensions insurance specialist, Rothesay, has been pivotal in the development of Age UK’s vital benefits check service, working together to address the barriers facing older people understanding their benefits eligibility and making a claim. In 2023, the Rothesay Foundation launche...
Moving Communities Forward
NewDay
Client: Family Action
NewDay is a leading provider of consumer credit in the UK, providing innovative credit products direct to consumers and through relationships with leading retail partners. Our purpose is to help people move forward with credit. Our purpose doesn’t stop with our products. We believe we have a broader responsibility to support the commun...
Scaling financial education across the UK
Vanquis Banking Group
Client: The Money Charity
For over a decade, Vanquis Banking Group and The Money Charity have partnered to improve financial wellbeing across the UK, united in the shared vision that giving people the skills and knowledge to manage their money will be a power for good in their lives. Delivered via educational workshops, this partnership has helped over 57,000 y...
Virgin Money, Mind and SAMH
Virgin Money
Client: Mind and Scottish Action for Mental Health (SAMH)
In January 2024 Virgin Money colleagues chose mental health charities Mind and Scottish Action for Mental Health (SAMH) as their new charity partners. In just one year, Virgin Money has raised a fantastic £367,216, taken action to prioritise the mental health and wellbeing of their colleagues and customers and launched joint research t...
CONSUMER GOODS/FOOD & BEVERAGE
Danone and FoodCycle – Building healthy, sustainable communities
Danone UK & Ireland
Client: FoodCycle
Danone and FoodCycle formed a 3-year strategic partnership in 2023 to enable more people and communities across the UK to access healthy, nutritious meals and to promote sustainable, healthy attitudes towards food. Danone’s funding has provided vital support for FoodCycle’s current operations, as it now serves over 3,600 meals per week...
Domino’s & Teenage Cancer Trust – ‘Bringing young people with cancer together, one slice at a time!’
Domino's
Client: Teenage Cancer Trust
In 2015, Domino’s and Teenage Cancer Trust joined forces with the aim of raising £1m over two years. Fast forward ten years and we’re incredibly proud that the partnership has raised a staggering £8m+. Domino’s long-term support has been instrumental in helping Teenage Cancer Trust revolutionise cancer care and drive progress for you...
Ending Hunger Together- Deliveroo & Trussell
Deliveroo
Client: Trussell
In the last 12 months, Deliveroo and its customers have donated the equivalent of over 1.6 million meals to people facing hunger across the UK. This has been made possible through our partnership with Trussell and dedication to supporting the charity’s work helping people facing food insecurity. By introducing the first-ever charity ro...
Macmillan Cancer Support and Greene King
Greene King
Client: Macmillan Cancer Support
Macmillan and Greene King have been in partnership since 2012, focussed on supporting people affected by cancer in the communities both organisations serve. Our brands have immense synergy by being pillars of the community and providing top-quality customer-focussed service. Our partnership has always been mutually beneficial, with Gr...
Multi-supplier hygiene poverty campaign in Tesco stores
Tesco, Edgewell, Essity, Haleon, Kimberly-Clark and Unilever
Client: In Kind Direct
We've made national impact as a small charity collaborating with the UK’s biggest supermarket – Tesco, and five of the UK’s largest manufacturers of personal care products – Edgewell, Essity, Haleon, Kimberly-Clark and Unilever. This collaboration which has included 4 powerful 6-week “hygiene poverty” campaigns, is a great example of...
FASHION & RETAIL
Asda's Cashpot for Schools in Partnership with Parentkind
Asda
Client: Parentkind
Asda's Cashpot for Schools, in partnership with Parentkind, is a transformational campaign turning everyday shopping into essential funding for UK primary schools. Fronted by Joe Wicks, the campaign ran from 1st September to 30th November 2024, allowing Asda shoppers to raise money for their chosen schools by using the Asda Rewards App...
No Cold Child
FatFace
Client: Parentkind
No Cold Child is a campaign born from an ambition that every child has a warm coat for winter. Offering support to families struggling with the soaring day-to-day costs of sending their child to school and ensuring children in poverty arrive warm and ready to learn. Following research that showed 144,000 children are growing up in home...
LEGAL
Asthma + Lung UK and Irwin Mitchell Partnership
Irwin Mitchell Solicitors
Client: Asthma + Lung UK
Since 2021, the collaboration between Irwin Mitchell and Asthma + Lung UK has set out to empower people with occupational lung disease. Together, we raise awareness of their rights by providing education and ensuring access to medical care. We work together to address the health and legal needs of people living with a lung condition, w...
Baker McKenzie and London’s Air Ambulance Charity
Baker McKenzie LLP
Client: London's Air Ambulance Charity
Baker McKenzie's London office has launched a three-year partnership with the London's Air Ambulance Charity (LAAC) aligning with the Firm's values and the charity's vital work. The partnership aims to involve employees in fundraising and volunteering, raise awareness of LAAC's work, and provide essential funds for its life-saving serv...
Bolt Burdon Kemp and Survivors UK partnership
Bolt Burdon Kemp
Client: Survivors UK
Our partnership is borne out of a common goal – to ensure boys, men, and non-binary people in the UK receive support to navigate the impact of sexual violence. BBK is one of the pre-eminent abuse practices in the county and deeply understands the challenges facing SurvivorsUK – particularly around supporting these individuals and creat...
Emmaus UK and Charles Russell Speechlys Foundation Partnership
Charles Russell Speechlys
Client: Emmaus UK
The Charles Russell Speechlys (CRS) Foundation and Emmaus UK have been working in partnership since 2020. The Foundation trustees chose Emmaus as a core charity partner identifying alignment of values and the potential for an impactful partnership with overarching shared goal for positive change. The Foundation and the firm have worked...
Together, changing the climate for refugees
DLA Piper
Client: UNHCR, the UN Refugee Agency
The partnership between DLA Piper and UNHCR has exemplified the power of cross-sector collaboration, leveraging legal expertise to protect and empower forcibly displaced communities. Together, we worked towards reshaping the intersection of humanitarian and legal sectors, ensuring that refugees are central to global discussions on clim...
MEDIA & ENTERTAINMENT
As Seen on Netflix
Netflix
Client: Mind
Many of us can feel lonely and overwhelmed from time to time. Escaping through our screens can help us relax, get some much-needed distraction and feel connected to something bigger. In 2024 Mind teamed up with Netflix to deliver As Seen on Netflix - a never-been-done before moment - giving fans the opportunity to own a bit of their fa...
Black Britain Unspoken
Warner Bros. Discovery
Client: Media Trust
Black Britain Unspoken (BBU), part of Warner Bros. Discovery (WBD) Access - the development programme for under-represented creatives, is a unique initiative aimed at giving Black British filmmakers a platform to share perspectives of being Black and British. Launched in 2022 by WBD in collaboration with Media Trust, the programme supp...
The Paddy Power ‘BIGGER 180’
Paddy Power
Client: Prostate Cancer UK
Prostate Cancer UK received a £1,027,000 donation from Paddy Power at the World Darts Championship, the biggest charity donation in darts having raised £1,000,000 in 2024. The BIGGER 180 saw Paddy Power pledge £1k to the charity for every 180 thrown (907 in total), and an additional £60k for every 9-dart finish (2). This year, funds ...
PROFESSIONAL SERVICES
Charity Fraud Survey 2024
BDO LLP
Client: Fraud Advisory Panel
The Charity Fraud Survey, Report, and Conference drives social change by raising awareness of the prevalence and impact of fraud within the charity sector and advocating for stronger fraud prevention measures. The ultimate goal is to create a sector that is more resilient to fraud, ensuring that charities can focus their resources on d...
Deloitte UK and Young Women’s Trust
Deloitte UK
Client: Young Women’s Trust
Deloitte UK and Young Women's Trust share a powerful vision: a future where young women thrive; where ambition knows no gender and potential has no limits. Recognising the unique barriers young women face, our multifaceted partnership with Young Women’s Trust offers the charity financial support, pro bono expertise and committed volunt...
Opening Doors to Opportunities
KPMG UK
Client: The Talent Foundry
KPMG and the Talent Foundry (TTF), a charity committed to supporting young people from underserved communities prepare for work, have worked together since 2018 to drive opportunity for those from lower socio-economic backgrounds across the UK, in the places that need it most. We work collaboratively to improve social mobility in co...
PROPERTY & CONSTRUCTION
A New Nest for the Stork
Overbury
Client: Stripey Stork
A New Nest for the Stork represents a key moment in Stripey Stork’s 11-year history. As one of the largest baby banks in the UK, supporting families across Surrey and Croydon, the opportunity to expand into a neighbouring warehouse was vital to meeting increasing demand. However, transforming the space into a functional, inclusive spac...
Giving to build better lives
Bellway
Client: Cancer Research UK
Since establishing its partnership with Cancer Research UK nine years ago, Bellway has raised £4.1 million for the charity as at 31 December 2024 – with a target to increase this total to £5 million by the end of 2025. This has been achieved through the collective efforts of Bellway’s nearly 3,000 employees across the UK, driven by a d...
Vistry Group & SSAFA, the Armed Forces charity - Charity of the Year Partnership 2024
Vistry Group
Client: SSAFA, the Armed Forces charity
In 2024, Vistry Group, the UK’s leading mixed-tenure housebuilder, forged a powerful partnership with SSAFA, the Armed Forces charity, to make a meaningful difference to the Armed Forces community. Their ambitious mission: raise £300,000, increase awareness of the challenges facing the military community, strengthen Vistry’s reputation...
SPORT, TRAVEL AND LEISURE
Ambassador Cruise Line x Help for Heroes
Ambassador Cruise Line
Client: Help for Heroes
Our partnership with Ambassador Cruise Line is based on a dedication to bettering the physical and mental health of our communities and raising awareness of our efforts to support veterans no matter when or where they served. Since March, they have welcomed on board veterans who have shared their experiences with guests, held a poignan...
Cadent Vulnerability and Social Programmes Team
Cadent
Client: Inspiring Fitness at Centres for Warmth
At Inspiring Fitness, we believe that when you feel fit and healthy, you feel equipped to achieve more in all areas of your life. That’s why our mission is: “to inspire a better way of life for everyone, everywhere.” Inspiring Fitness “breathes life” into communities that need it the most by providing FREE inclusive fitness sessions f...
Just a Drop & PPHE Hotel Group: Driving transformational global change through scalable actions.
PPHE Hotel Group
Client: Just a Drop
PPHE Hotel Group’s partnership with Just a Drop through the Ecological Programme represents a powerful, innovative collaboration that blends sustainability and philanthropy. By encouraging guests to opt out of daily housekeeping in exchange for a benefit, £1/€1 per night is donated to Just a Drop, supporting critical water and sanitati...
TELECOMS & TECHNOLOGY
To be announced on the night
COMMUNITY IMPACT
All together, better - in our Coventry communities
Coventry Building Society
Client: 17 Coventry-based schools and community organisations
Our place-based approach to community investment targets disadvantage and isolation in our home city of Coventry. In line with our purpose - making people better off through life – we support people through all life stages, working together with our 9 partner schools and 8 core charity partners. Our approach has three themes: • Bette...
Sony Music UK Social Justice Fund and Young Urban Arts Foundation
Sony Music UK
Client: Young Urban Arts Foundation
Young Urban Arts Foundation (YUAF) has empowered over 22,000 young people over the past 15 years, creating a world where marginalised youth are seen, heard, and celebrated—regardless of their background or circumstances. Through workshops, activities, and accessing role models and opportunities, YUAF use creativity and culture to empo...
Supporting black communities with carbon monoxide, PSR, energy efficiency and income maximisation advice
Cadent
Client: Caribbean and African Health Network (CAHN)
We know it’s harder to reach some communities and because of this they often encounter barriers to accessing support and advice due to trust issues, cultural beliefs, and a lack of awareness about available services. This is why we’ve partnered with the Caribbean and African Health Network (CAHN) to support black communities. We aim ...
CONSORTIUM AWARD
Corndel & Hospice UK Levy Gifting Partnership
Corndel
Client: Hospice UK
A pioneering collaboration between Corndel and Hospice UK is transforming the hospice sector by equipping professionals with critical data, leadership, and fundraising skills. Enabled by over £1.17 million in gifted Apprenticeship Levy funds, this initiative has provided 94 hospice professionals from 64 hospices with fully funded, high...
Evolve Project
UBS, Linklaters, Societe Generale, Societe Generale UK Foundation
Client: East London Business Alliance (ELBA)
Four years ago, the Evolve Project began as a collaborative partnership between Linklaters LLP, UBS, Societe Generale and the Societe Generale UK Foundation, all working directly with their charity partner East London Business Alliance (ELBA). This remarkable collaboration has involved over 650 employee volunteers who have contributed ...
Health Charity Partnership
Tesco
Client: British Heart Foundation, Cancer Research UK, Diabetes UK
In 2018, Tesco joined forces with British Heart Foundation (BHF), Cancer Research UK (CRUK) and Diabetes UK (DUK) to form a unique and groundbreaking partnership. Harnessing the charities’ expertise together with Tesco’s reach and insight as the UK’s largest retailer, the Health Charity Partnership has since empowered millions of custo...
Heart of West London
Brentford FC and partners
Client: Brentford FC and partners
Brentford FC is using the power of sport and our collective voice to change the game for cardiac health. It’s a cause that’s close to home. The sudden passing of our Technical Director, Robert Rowan, aged 28 due to a fatal cardiomyopathy episode in 2018 reminded us of the indiscriminate nature of cardiac health issues. Brentford is al...
Microscope Ball
Microscope Ball Committee
Client: Muscular Dystrophy UK
For four decades, a dedicated group of individuals from the commercial property sector have organised an annual fundraising event for Muscular Dystrophy UK, the leading charity for over 110,000 people in the UK living with one of over 60 muscle wasting conditions. This impactful partnership reached new heights in 2024 when the consorti...
Rise
ICAEW
Client: The Talent Foundry (TTF)
ICAEW, BDO, EY, Grant Thornton, KPMG and PwC, in partnership with The Talent Foundry (TTF), founded Rise in 2021 with the purpose of 'equipping the most underserved young people in the UK with the skills they need to succeed in life and work’. Now with 40+ employer partners, Rise supports students aged 11-16 in social mobility cold sp...
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Turning vacant rooms into vital breaks for unpaid carers
Axiom Hospitality, Village Hotels, The QHotels Collection, Bespoke Hotels, Greene King, Cycas Hospitality, 4C Group, Atlas Hotels, St Giles Hotel, Imperial Hotels, Nobu Hotel Shoreditch, Rookery Hotel and Spa and Sleeperz Hotels
Client: Carefree
13 hotel groups have partnered with Carefree to give 6,350 breaks to unpaid carers in 2024, equivalent to £1.9m of gifted hotel stays. These breaks are crucial for unpaid carers, who provide 80% of home care in the UK. 94% saw a wellbeing improvement, 84% were better able to cope with their caring role and 76% felt more socially connec...
CORPORATE FOUNDATION AWARD
Poundland Foundation
Poundland
Client: Poundland Foundation
The Poundland Foundation was launched in May 2021, and brings together all Poundland’s charitable activity, including generous donations from customers, inspirational fundraising by colleagues, and support from suppliers. From launch in May 2021 to September 2024, £5.3 has been raised, and over £4.2m has been awarded in grants. The...
The Barratt Foundation
The Barratt Foundation
Client: The Barratt Foundation
Since launching in 2021 the Barratt Foundation has donated over £15m to charities and good causes helping communities throughout the UK to thrive. We are the philanthropic arm of, and lead charitable giving for, Barratt Redrow plc – the UK’s largest housebuilder. As well as significant grantmaking, we have grown participation in fund...
The Matthew Good Foundation
John Good Group
Client: The Matthew Good Foundation
The Matthew Good Foundation, established by the John Good Group in memory of Matthew Good, embodies a visionary approach to corporate philanthropy. Created after Matthew’s untimely passing in 2011, the Foundation channels the ethos of its founders—Matthew and his brother Tim—combining the success of a sixth-generation family business w...
The Smiths Group Foundation
The Smiths Group Foundation
Client: Just a Drop
The Smiths Group Foundation was established in Summer 2023 to award grants to charities nominated by Smiths employees, which align with our purpose of engineering a better future. Within that purpose, grants focus on three outcomes: - Improving access to quality STEM education and skills for underrepresented groups. - Improving s...
LONG-TERM PARTNERSHIP
Ada, The National College for Digital Skills and King
King
Client: Ada, The National College for Digital Skills
The partnership between Ada, the National College for Digital Skills, and King exemplifies a shared commitment to social mobility and inclusion. Since 2015, King has invested over £1m to empower more than 1,300 young people from underrepresented backgrounds, dismantling barriers to digital careers. Currently, just 21% of the tech workf...
Asda x BBC Children in Need
Asda
Client: BBC Children in Need
Asda’s partnership with BBC Children in Need aims to improve the lives of Children and young people across the UK. Through a combination of fundraising, engagement and activations we deliver an all year round partnership programme. Together, we have built a highly successful partnership, raising both funds and awareness for the charit...
Co-op and Fairtrade Foundation - The Future is Fair
Co-op
Client: Fairtrade Foundation
In 2024, Co-op and Fairtrade proudly marked 30 years of partnership, a collaboration rooted in trade and climate justice. Since Fairtrade’s inception in 1994, Co-op has been a pioneer partner in ethical sourcing, ensuring fairer prices and better livelihoods for farmers and workers across global supply chains. This dedication is brou...
ScottishPower & Cancer Research UK - £40 million raised!
ScottishPower
Client: Cancer Research UK
Our partnership with ScottishPower started back in 2012. Since then, ScottishPower customers, employees and suppliers have helped raise more than £40m for Cancer Research UK’s (CRUK) lifesaving work to help beat cancer. They’ve generated this impressive amount through their hugely successful Help Beat Cancer energy tariff, sponsorship ...
Superdrug, Savers & Marie Curie partnership
Superdrug & Savers
Client: Marie Curie
Marie Curie is the UK’s leading end of life charity, providing a better end of life for more people, whatever the illness. Superdrug, Savers and Marie Curie share the vision that everyone should receive expert end of life care, comfort and support, whatever terminal illness they’re facing. Since 2013, our partnership has been an integ...
Supporting Comic Relief and the DEC
British Airways
Client: Comic Relief and the DEC
We’ve supported community initiatives across the UK and around the world for more than 30 years - creating opportunities in the communities we serve and helping communities affected by crisis within the UK and across the globe. Through our partnerships we seek to amplify the voices of marginalised people, breakdown barriers, and pr...
The Community RePaint Network
Dulux
Client: The Community RePaint Network
According to the British Coatings Federation, the UK wastes an estimated 55m litres of paint annually. Community RePaint is the leading circular solution to leftover paint through redistribution and remanufacturing leftover paint to those in need. The network was launched through funding provided by Dulux in 1993 and has been solely s...
MID-TERM PARTNERSHIP
Aviva and Citizens Advice
Aviva
Client: Citizens Advice
Aviva and Citizens Advice’s (CA) partnership aims to boost the financial resilience of individuals and communities across the UK. They partnered in late 2022 to increase the capacity of frontline advice services amidst a deepening cost-of-living crisis. The initial investment enabled CA to employ as many as 50 additional frontline staf...
Giving to build better lives
Bellway
Client: Cancer Research UK
Since establishing its partnership with Cancer Research UK nine years ago, Bellway has raised £4.1 million for the charity as at 31 December 2024 – with a target to increase this total to £5 million by the end of 2025. This has been achieved through the collective efforts of Bellway’s nearly 3,000 employees across the UK, driven by a d...
GROW Programme
Societe Generale
Client: Shelter
The Get Real experience Of Work (GROW) programme is run by Shelter and funded by Societe Generale (SG) and the Societe Generale UK Foundation (SGUKF). The social change it exists to achieve is to support people with lived experience of homelessness and poor housing to gain access to meaningful and sustained employment via GROW trainees...
Mid Term Partnership nomination – BHF and Travelodge
Travelodge
Client: British Heart Foundation
In 2017, Travelodge and British Heart Foundation (BHF) set out to create a nation of lifesavers, improve the heart health and wellbeing of Travelodge’s communities, and to support those affected by heart and circulatory diseases by raising vital funds. Travelodge’s commitment to BHF has been unwavering. Their tireless work over 8 yea...
Sinclair and Little Lifts
Sinclair International Ltd
Client: Little Lifts
Sinclair and Little Lifts have been working together since 2017. What drives this partnership is the shared belief that everyone facing breast cancer treatment needs to feel cared for and supported. Event sponsorship, fundraising and pro bono support has seen Sinclair raise over £200k for Little Lifts, provide over 500 hours of volun...
The One Number programme - addressing fuel poverty
Cadent
Client: National Energy Action (NEA)
The One Number programme is a partnership between Cadent’s Services Beyond the Meter (SBtM) programme and National Energy Action (NEA), launched in 2016 to address fuel poverty. Its core objective is to protect and support vulnerable individuals, particularly those whose gas supply has been disconnected due to safety concerns and who ...
Tropic Skincare x UWS
Tropic Skincare
Client: UWS
Since 2019, Tropic, a natural skincare brand, has proudly partnered with UWS to champion its mission of bringing quality, inclusive education to children in the world’s poorest and most remote regions by building schools, training teachers, and ensuring capacity in communities to further education for this generation and the next. To d...
SHORT-TERM PARTNERSHIP
Break the Ice
Iceland Foods Ltd
Client: Campaign Against Living Miserably (CALM)
The partnership between Iceland Foods Charitable Foundation (IFCF) and Campaign Against Living Miserably (CALM) has played an active role in tackling suicide, the largest single cause of death among young people in the UK. Together, IFCF and CALM have worked to break the silence, reduce stigma, and bring life-saving conversations to co...
Bridging the Digital Divide: Reconome’s Partnership with Good Things Foundation
Reconome
Client: Good Things Foundation
Reconome’s partnership with the Good Things Foundation is a groundbreaking initiative that bridges the digital divide while promoting environmental sustainability. Together, we have refurbished and redistributed thousands of surplus devices, providing digital access to vulnerable communities while significantly reducing electronic wast...
Omaze and Campaign Against Living Miserably Fundraising Partnership
Omaze
Client: Campaign Against Living Miserably
A partnership between Omaze and the Campaign Against Living Miserably (CALM) has raised £3.5 million. Funded by a luxury-house prize draw, it is the biggest donation in CALM’s 20-year history and will safeguard its suicide-prevention helpline for the next two years. Omaze devised, funded and resourced a social media, TV and press camp...
Together Against Brain Tumours
Wickes
Client: The Brain Tumour Charity
Since 2023, Wickes and The Brain Tumour Charity have been working in partnership to tackle and defeat brain tumours- the biggest cancer killer of children and the under forties. Brain tumours destroy lives and yet receive the least amount of all cancer research funding. That’s why Wickes committed to taking urgent action to defeat th...
BEST EMERGENCY RESPONSE PROJECT
To be announced on the night
BEST RESPONSE TO THE COST-OF-LIVING CRISIS (free to enter with any other award entry)
Aviva and Citizens Advice
Aviva
Client: Citizens Advice
Aviva and Citizens Advice’s (CA) partnership aims to boost the financial resilience of individuals and communities across the UK. They partnered in late 2022 to increase the capacity of frontline advice services amidst a deepening cost-of-living crisis. The initial investment enabled CA to employ as many as 50 additional frontline staf...
Funding school uniforms to improve educational outcomes
Vanquis Banking Group
Client: School Home Support
United by a shared vision to build a future where children and young people can achieve their full potential, Vanquis Banking Group's partnership with School-Home Support (SHS) since 2016 has sought to maximise educational opportunities for all children. In 2022, as the cost of living crisis intensified, school uniform costs emerged a...
No Cold Child
FatFace
Client: Parentkind
No Cold Child is a campaign born from an ambition that every child has a warm coat for winter. Offering support to families struggling with the soaring day-to-day costs of sending their child to school and ensuring children in poverty arrive warm and ready to learn. Following research that showed 144,000 children are growing up in home...
Support Fund
British Gas
Client: British Gas Energy Trust
At the end of 2023, 36% of English households were in fuel poverty, more than double the 2020 figure. Rising global energy prices, driven by conflict in Ukraine and market volatility, have intensified financial pressure on households struggling to afford essentials like food, rent and energy bills. Recognising the urgency for extra s...
Supporting our communities with carbon monoxide, PSR, energy efficiency and income maximisation advice through our mobile advice centre
Cadent
Client: YES Energy Solutions
The Mobile Advice Centre (MAC) project, in collaboration with YES Energy Solutions in 2024, has launched a Mobile Advice Centre aimed at tackling fuel poverty in hard-to-reach areas. This innovative initiative brings expert energy efficiency advice directly to vulnerable communities, offering personalised support on reducing energy bil...
BEST ENVIRONMENTAL IMPACT PARTNERSHIP
To be announced on the night
TALENT
CSR TEAM OF THE YEAR
Cadent Social Programmes Team
Cadent
Client: Various across UK
Cadent’s CSR team focuses on responsible actions and collaboration to earn trust and create social value - aiming to make a meaningful impact on communities by addressing fuel poverty. We build partnerships across the most deprived areas of the UK, collaborating with over 70 local and national charities, and supporting a diverse rang...
Coventry Building Society Community Team
Coventry Building Society
Client: Centrepoint and 17 Coventry-based schools and charity partners
Our Community Team has 8 dedicated colleagues with between them, over 120 years of experience with the Society. They are a tightly knit team, all passionate about making a tangible difference to some of the most disadvantaged and vulnerable communities. In line with our purpose - making people better off through life – the team sup...
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