Supporting Comic Relief and the DEC

Client: Comic Relief and the DEC

We’ve supported community initiatives across the UK and around the world for more than 30 years - creating opportunities in the communities we serve and helping communities affected by crisis within the UK and across the globe.  

Through our partnerships we seek to amplify the voices of marginalised people, breakdown barriers, and promote inclusion. Our long-term partnerships are fully aligned with our BA Better World sustainability programme and our people, planet and responsible business priorities.

During our 14-year partnership with Comic Relief, our colleagues and customers have raised over £30 million and more than 1 million people have been impacted by this support. Whilst through our 11-year partnership with the Disasters Emergency Committee (DEC), we’ve supported 13 campaigns and raised more than £2 million in donations to support those affected by crisis. And we’re using our global communication channels and storytelling expertise to help raise awareness and understanding to our diverse colleague and customer base.