Together Against Brain Tumours

Client: The Brain Tumour Charity

Since 2023, Wickes and The Brain Tumour Charity have been working in partnership to tackle and defeat brain tumours- the biggest cancer killer of children and the under forties.

Brain tumours destroy lives and yet receive the least amount of all cancer research funding. That’s why Wickes committed to taking urgent action to defeat them.

By putting Wickes’ Charity Partnership at the heart of Wickes' business operations - and involving suppliers, the Wickes’ Board, all store staff and customers - we successfully fundraised £2 million in 2 years and reached millions of people to raise awareness of brain tumour signs and symptoms through The Charity’s Better Safe Than Tumour campaign.

The partnership helped to raise the profile of the Charity and has saved lives by promoting early diagnosis and signposting people towards the help they so desperately need. By providing significant funding, we’ve enabled The Charity to scale its research to accelerate breakthroughs such as a new pill form of treatment for children. And we’ve helped to enact change at policy level within Government whilst enabling The Charity’s support services to grow by 33% so that everyone affected by a brain tumour diagnosis will lead a longer and better life.