Transforming Charity Fundraising Through Digital Innovation – Fonix’s Pioneering Role in Soccer Aid for UNICEF 2024

Client: Unicef

Soccer Aid for UNICEF hit a record fundraising milestone in 2024, raising over £15million to surpass over £106million raised for children worldwide since its inception in 2006, in partnership with Fonix’s innovative digital solutions. Contributing to this success was the introduction of Fonix’s DonationPortal, which revolutionised online donations by incorporating Apple Pay and Google Pay for the first time. This multi-channel approach delivered seamless donation experiences across SMS, online, and text-to-win competitions, engaging donors more effectively than ever before.

Held at Stamford Bridge on 9 June and broadcast live on ITV1, STV, and ITVX, the event captivated millions of viewers. Fonix’s robust donation systems allowed supporters to contribute effortlessly before, during, and after the match. Key programmes, including Tipping Point, The Chase, and the Warm-Up Show, featured Fonix’s mobile donation technologies, enabling seamless audience contributions.

The results were transformative, with a 25.9% increase in online donation income from 2023, while SMS generated an increase of 3.7%. The new online donation platform boosted engagement, facilitating a 26.6% increase in online donation volume and significant Gift Aid raised.

Praised by ITV and UNICEF for their efficient execution, Fonix showcased the transformative power of digital innovation, setting a new standard for future events.