Health Charity Partnership

Client: British Heart Foundation, Cancer Research UK, Diabetes UK

In 2018, Tesco joined forces with British Heart Foundation (BHF), Cancer Research UK (CRUK) and Diabetes UK (DUK) to form a unique and groundbreaking partnership. Harnessing the charities’ expertise together with Tesco’s reach and insight as the UK’s largest retailer, the Health Charity Partnership has since empowered millions of customers and colleagues to lead healthier lives. Raising over £32 million to date, the partnership has driven transformational progress in the prevention and treatment of heart and circulatory diseases, cancer and type 2 diabetes.

Through awareness campaigns and training programmes, the partnership has driven measurable change in the attitudes and behaviours of colleagues, customers and communities throughout the UK.

In the last 12 months, the partnership with Tesco has enabled all three charities to invest in vital information and support services to guide people through their most difficult times. From helplines to health content, this consortium is delivering essential resources for people at risk of type 2 diabetes, heart and circulatory diseases, and cancer.

Amounting to more than the sum of its parts, this consortium has unlocked unique and groundbreaking progress in helping to build a healthier nation.