As Seen on Netflix

Client: Mind

Many of us can feel lonely and overwhelmed from time to time. Escaping through our screens can help us relax, get some much-needed distraction and feel connected to something bigger. In 2024 Mind teamed up with Netflix to deliver As Seen on Netflix - a never-been-done before moment - giving fans the opportunity to own a bit of their favourite shows with everything sold in aid of Mind.  

The pop-up experiences, in London and Birmingham, featured wardrobe, props and memorabilia from over 30 Netflix shows. We welcomed 2,615 visitors to explore a treasure trove of exclusive items - everything from Heartstopper memorabilia to The Crown’s iconic suits. Highlights included an immersive Heartstopper set and Connection Corner, where visitors could chat to the team from Mind, find out more about mental health and take a moment of quiet.

An online auction, offering unique pieces like Otis’s bike from Sex Education and Lady Whistledown’s papers from Bridgerton, added to the buzz and increased reach online.

As Seen on Netflix was a huge success - raising over £50,000, achieving 181pieces of media coverage and 9million social impressions - fulfilling our shared goals to connect fans and raise awareness and funds for mental health.