Superdrug, Savers & Marie Curie partnership

Client: Marie Curie

Marie Curie is the UK’s leading end of life charity, providing a better end of life for more people, whatever the illness. Superdrug, Savers and Marie Curie share the vision that everyone should receive expert end of life care, comfort and support, whatever terminal illness they’re facing.

Since 2013, our partnership has been an integral part of Superdrug and Savers’ CSR agenda, ‘Doing Good Feels Super’. After 12 years, the partnership continues to go from strength to strength. 2024 was a record-breaking year, with fundraising exceeding £2 million for the first time ever following the introduction of Pennies, and store engagement reaching new heights.

To date, the partnership has raised over £13 million in unrestricted funding, enough to fund 565,000 hours of Marie Curie nursing care. Superdrug and Saver’s long-standing support ensures Marie Curie can be there to meet the urgent and changing needs of dying people and their families, just like Superdrug Assistant Store Manager, Danielle: “A Marie Curie nurse came to help. She was so kind and caring, not just to my mum, but to me and my brother as well… Her help made everything a little bit easier for all of us. I felt less scared.”