Stride by the Tyne in aid of Mind and SAMH

Client: Mind and Scottish Action for Mental Health (SAMH)

To celebrate the launch of Virgin Money’s partnership with mental health charities, Mind and SAMH, our Community Team organised an active fundraising challenge for all staff. With the aim of increasing staff engagement and fundraising for the partnership, the team developed - Stride by the Tyne - a 15 mile walk from Virgin Money’s Gosforth Offices along the River Tyne and finishing at Tynemouth Priory. The event was a huge success, smashing all expectations. 145 colleagues took part in the walk in September 2024 raising a fantastic £23,420 through sponsorship - this was 100% match funded by Virgin Money – meaning a grand total of £46,840 was donated to Mind and SAMH.

The event was a brilliant organisational effort, with colleagues across the business and external stakeholders supporting to help make the walk happen.

The event generated huge levels of engagement both internally and externally, with 3,000 views of our internal comms and 10,000 impressions of our social media posts about the walk. Internally, the event fostered meaningful staff engagement, strengthened team bonds, and cultivated a shared sense of purpose – bringing colleagues together from across the organisation in support of a truly impactful cause.