Co-op and Fairtrade Foundation - The Future is Fair

Client: Fairtrade Foundation

In 2024, Co-op and Fairtrade proudly marked 30 years of partnership, a collaboration rooted in trade and climate justice. Since Fairtrade’s inception in 1994, Co-op has been a pioneer partner in ethical sourcing, ensuring fairer prices and better livelihoods for farmers and workers across global supply chains.

This dedication is brought to life through Co-op’s long-term sourcing of Fairtrade-certified products, and its investment in impactful producer-led programmes and projects that further support the Fairtrade mission. Co-op’s commitment to Fairtrade ensures that farmers and workers around the world receive not only a fairer price but also a Premium—an extra sum to invest as they see fit, to improve social, economic, and environmental conditions.

The partnership’s success extends further, with dedicated advocacy, marketing and campaigns, amplifying producer voices and engaging UK consumers in ethical trade. In 2024, the partnership achieved global product commitments, new product launches, an impactful Fairtrade Fortnight, and a successful campaign at Glastonbury Festival.

Together, Co-op and Fairtrade have built a pioneering, purpose-driven partnership that continues to set the standard for ethical sourcing and programme delivery, creating lasting impact with producers, communities, and consumers alike.