Ambassador Cruise Line x Help for Heroes

Client: Help for Heroes

Our partnership with Ambassador Cruise Line is based on a dedication to bettering the physical and mental health of our communities and raising awareness of our efforts to support veterans no matter when or where they served. Since March, they have welcomed on board veterans who have shared their experiences with guests, held a poignant D-Day ceremony on board and have been working with us to provide opportunities to families that have not been able to have a holiday together. The cruises have been a way to spend quality time together through taster sessions on board their ships.

Our partnership has enabled us to make a positive impact on society, helping to improve the wellbeing of their customer base and our Armed Forces Community. We have tackled issues such as isolation, mental health, accessibility and a sense of belonging. Inclusion and diversity have been at the heart of every decision made.

Looking to the future, we’re working together on exciting events over the next two years which will help us raise even more awareness and generate significant income in response to the increased demand on our services, whilst also providing vital respite opportunities to the Armed Forces Community.