Poundland Foundation

Client: Poundland Foundation

The Poundland Foundation was launched in May 2021, and brings together all Poundland’s charitable activity, including generous donations from customers, inspirational fundraising by colleagues, and support from suppliers.

From launch in May 2021 to September 2024, £5.3 has been raised, and over £4.2m has been awarded in grants.

The continued success of Poundland Foundation re-enforces Poundland’s commitment to the communities it operates in, building on the success of the industry-leading #Proudland partnership between Poundland, Make-A-Wish UK, Tommy’s and Whizz-Kidz First bringing this successful partnership under its umbrella, the Poundland Foundation’ strategy has evolved to provide support to even more national charities, and continues to provide support on a community level across the UK via its community grant programme. This allows the foundation to align with Poundland’s values and support the causes that matter to our colleagues and customers.

In every community with a Poundland store, there are families who have received support from the Poundland Foundation or who are eligible for support.

The growth of the Poundland Foundation continues despite a challenging retail environment. Poundland colleagues, customers and suppliers have stepped up; fundraising more than ever before and galvanising support of its communities through the continued growth of Poundland Foundation.