Vistry Group & SSAFA, the Armed Forces charity - Charity of the Year Partnership 2024

Client: SSAFA, the Armed Forces charity

In 2024, Vistry Group, the UK’s leading mixed-tenure housebuilder, forged a powerful partnership with SSAFA, the Armed Forces charity, to make a meaningful difference to the Armed Forces community. Their ambitious mission: raise £300,000, increase awareness of the challenges facing the military community, strengthen Vistry’s reputation as a forces-friendly employer, and showcase construction as a career for service leavers.

The results were extraordinary.

The partnership shattered expectations, raising an astounding £727,617 - more than double the original goal - alongside an additional £194,084.89 in social investment for SSAFA projects. This brought Vistry’s total contribution to an incredible £921,700, a staggering 300% over target.

But the impact extended far beyond fundraising.

Vistry’s efforts strengthened SSAFA’s community outreach, created touchpoints for employment opportunities for hundreds of veterans, and recruited twelve new service volunteers to provide critical, frontline support. The partnership expanded Vistry’s Armed Forces Network, welcoming forty new members, and securing gold revalidation with the Defence Employer Recognition Scheme.

With SSAFA supporting 60,000 people annually, Vistry’s support will help expand critical services, ensuring that no one battles alone.

This remarkable collaboration leaves a powerful legacy - one of unwavering commitment, meaningful action, and a future where the Armed Forces community can thrive.