Asda x BBC Children in Need

Client: BBC Children in Need

Asda’s partnership with BBC Children in Need aims to improve the lives of Children and young people across the UK. Through a combination of fundraising, engagement and activations we deliver an all year round partnership programme. Together, we have built a highly successful partnership, raising both funds and awareness for the charity’s work. Asda’s role as the key supermarket partner for the exclusive clothing range, combined with its nationwide reach and the unwavering support of both employees and customers, has helped deliver remarkable results.

Asda’s funding has been instrumental in supporting and making a difference to the lives of children and young people across the UK, and over the course of the 25 years of partnership, we have been able to improve the lives of over 350,000 children and young people.

BBC Children in Need’s Chief Executive, Simon Antrobus said: “We are enormously grateful to our longstanding partner, Asda, for their continued support and their commitment to making a difference to young lives. Fuelling Potential will help us support even more local charities and projects working to combat food insecurity in communities across the UK, helping more children and young people to thrive and be the best they can be.”