Virgin Money, Mind and SAMH

Client: Mind and Scottish Action for Mental Health (SAMH)

In January 2024 Virgin Money colleagues chose mental health charities Mind and Scottish Action for Mental Health (SAMH) as their new charity partners. In just one year, Virgin Money has raised a fantastic £367,216, taken action to prioritise the mental health and wellbeing of their colleagues and customers and launched joint research to explore the link between money and mental health.

The money raised is doing a huge amount to support the work of Mind and SAMH, so they can be there for even more people experiencing mental health problems. This has included funding the first-ever Financial Inclusion Officer at SAMH, a dedicated role aimed at breaking the cycle between financial instability and mental health problems and a Senior Editorial Officer for Young People at Mind helping tackle the impact of the growing mental health crisis on young people.

From senior leadership to in-store teams, colleagues across the UK have engaged with the partnership, taking part in fundraising challenges, attending partnership events and completing mental health training to better support customers.

We are so proud of what our partnership with Mind and SAMH has achieved so far, for our colleagues, customers and the mental health cause.