Client: Shelter
Over 150,000 children are homeless in temporary accommodation in England. Many families have spent months and even years living in damp, infested, cramped, overcrowded and unsafe conditions. IKEA and its long-term partner Shelter are campaigning to call on the government to commit to building 90,000 social rent homes a year for 10 years, to tackle the housing emergency and help families out of temporary accommodation. Together, IKEA and Shelter unveiled the Unwelcome Home – reimagining IKEA’s doll’s house to reflect the grim realities of the conditions thousands of children experience in temporary accommodation.
Over 12,000 individuals signed the Open Letter which was handed in on 22nd Nov 2024 to the Child Poverty Taskforce.
.png)
