The Matthew Good Foundation

Client: The Matthew Good Foundation

The Matthew Good Foundation, established by the John Good Group in memory of Matthew Good, embodies a visionary approach to corporate philanthropy. Created after Matthew’s untimely passing in 2011, the Foundation channels the ethos of its founders—Matthew and his brother Tim—combining the success of a sixth-generation family business with a deep commitment to positive social impact.

By dedicating a proportion of profits annually, the John Good Group ensures the Foundation has distributed over £1.5 million to charities since inception, with a focus on empowering employees to direct charitable giving. Its innovative five-year strategy targets small charities, a vital yet underfunded segment of the UK charity sector, offering accessible funding, practical support, and bespoke programmes.

In 2023, almost half of its grants benefited micro-charities with annual incomes below £50,000, demonstrating the Foundation’s unique ability to amplify grassroots impact. Beyond funding, initiatives like pro-bono professional support and the Amplify Charity Films programme equip organisations with vital tools for growth.

With 100% of donations reaching beneficiaries and a commitment to transparent governance, the Matthew Good Foundation exemplifies how businesses can be a force for good, inspiring others to bridge the gap for small charities and create lasting societal change.