Results 2023
INNOVATION
CHALLENGE EVENT OF THE YEAR
Iceland Foods' Boycott Your Bed Challenge Event
Iceland Foods Charitable Foundation
Client: Action for Children
KPMG and Marie Curie Big Walks
KPMG
Client: Marie Curie
EMPLOYEE ENGAGEMENT INITIATIVE OF THE YEAR
Summer Challenge
Legal and General
The NatWest Forest
NatWest
Client: The Conservation Volunteers
This is Forward on Society
Coca-Cola Europacific Partners
MARKETING PARTNERSHIP OF THE YEAR
HER Disease
AML Group
Client: Heart Research UK
New Horizon Youth Centre x Havas UK
Havas UK
Client: New Horizon Youth Centre
Tango – Find your Fearless
Britvic Soft Drinks
Client: The Prince's Trust
PROJECT OF THE YEAR
Concert for Ukraine
ITV
Client: Disasters Emergency Committee
Helping England’s rural village halls respond to the energy crisis
Utility Aid
Client: Action with Communities in Rural (ACRE)
Over the past year ACRE, a national charity speaking up for and supporting rural communities and Utility Aid, the UK’s largest energy broker for the not-for-profit sector, have been working together to help England’s village halls respond to the energy crisis. The organisations developed a deep understanding of how rising energy prices...
BEST DIGITAL INNOVATION
Compassionate Bereavement Conversations
PwC
Client: Hospice UK
Talking about death, dying and bereavement at work is hard.In partnership, PwC and Hospice UK have created the Compassionate Bereavement Conversations tool.A digital, e-learning tool designed to offer practical and meaningful support to anyone who wants the skills and confidence to have, what can be, challenging conversations relating ...
CHARITY PARTNERSHIPS
BANKS & FINANCIAL SERVICES
Brilliant Leaders, Brighter Futures
IG GROUP
Client: Teach First
IG Group pledges the equivalent of 1% of our post-tax profits to charitable causes. Through our Brighter Future Fund, we make grants to carefully chosen charitable initiatives, focusing on the theme of empowering through education. We have partnered with Teach First for five years now and, in 2020, we kickstarted Teach First’s “Shut In...
Deutsche Bank's UK Charity of the Year 2022-2023
Deutsche Bank
Client: MQ Mental Health Research
MQ Mental Health Research was chosen by Deutsche Bank employees to be its UK Charity of the Year 2022-2023. 1 in 4 people are affected by mental illness every year, yet funding for this health crisis falls woefully short, with just £9 spent on research per person affected. MQ and Deutsche Bank are working in partnership to change this ...
Societe Generale and Shelter partnership
Societe Generale
Client: Shelter
In 2021, Societe Generale and Shelter partnered for a three-year strategic partnership to break down barriers to employment by funding the expansion of the charity’s Getting Real Opportunities of Work (GROW) programme. Aligned with Societe Generale’s CSR strategy to ensure that everyone should have equal access to career opportunities,...
CONSUMER GOODS/FOOD & BEVERAGE
The JOBS Project
Amazon
Client: Barnardo's
40% of 19-21 year old care leavers in England are classified as not in education, employment or training (NEET) and face a wide range of issues including leaving care, self-harm, homelessness, mental health, debt and money management, self-esteem, ADHD, autism, and young people caring for parents. Amazon and Barnardo’s relationship beg...
Wickes-YoungMinds partnership
Wickes
Client: YoungMinds
Wickes is one of the largest suppliers of DIY and home improvement products.Inspired by YoungMinds’ vision of a world where no young person feels alone with their mental health, Wickes, who are proud of their own established colleague wellbeing work stream, chose to join forces with us because they recognise the importance of mental he...
FASHION & RETAIL
Superdrug, Savers & Marie Curie
Superdrug & Savers
Client: Marie Curie
As a partnership, we have achieved so many amazing things over the last 10 years and are delighted that our current partnership total stands at a phenomenal £10.5 million, raising an incredible £1.06 million in 2022, £50k above target. What began as a traditional COTY has developed into a transformational partnership that delivers Mari...
Sustainable bags, for sustainable water sources
UNIQLO
Client: charity: water
UNIQLO is serious about reducing its environmental footprint while advancing the UN’s sustainable development goals. They have committed to eliminating the use of unnecessary plastic in their supply chain. To help, they replaced their plastic bags with paper ones. In 2019, to further reduce the likelihood of people choosing a single-us...
LEGAL
Norton Rose Fulbright's strategic charitable partnership with Save the Children UK
Norton Rose Fulbright
Client: Save the Children UK
In 2021, Norton Rose Fulbright embarked on its first strategic charitable partnership with leading independent children’s organisation, Save the Children UK. The three-year partnership aims to address the most pressing and complex barriers to children’s progress, including challenges such as the Covid-19 pandemic, the climate crisis an...
MEDIA & ENTERTAINMENT
Let Me Learn Campaign
Omnicom Group
Client: Theirworld
260 million children around the world don't have access to quality education. As part of Omnicom's commitment to UN Sustainable Development Goal #4 we set our sights on the UN General Assembly 2022 and partnered with Theirworld, a global children's charity to make sure that world leaders could not ignore the education crisis.We made th...
New Horizon Youth Centre x Havas UK
Havas UK
Client: New Horizon Youth Centre
Sony Music Positive Influence
Sony Music Entertainment UK
Client: Creative Mentor Network
Positive Influence is a pioneering talent and inclusion programme run by Sony Music UK in partnership with the UK charity Creative Mentor Network (CMN). Since its inception, Positive Influence has grown to include Sony Publishing, Sony Playstation and Sony Pictures.Creative Mentor Network aims to make the creative world of work more in...
The Empty Plate Emergency Appeal
The Maverick Group
Client: The Felix Project
Over 400,000 children in London go without a meal every day. This terrible truth was going to get worse with The Cost of Living Crisis, so The Felix Project, one of London’s leading food poverty charities, needed to raise funds and feed families fast. Along with their pro bono advertising partner, The Maverick Group – The Empty Plate P...
PROPERTY & CONSTRUCTION
Wrap Up
Safestore
Client: Human Appeal
Human Appeal’s Winter Wrap Up campaign is a yearly coat donation initiative. The public are invited to donate spare or no longer needed coats to various drop-off locations across the UK. These coats are then redistributed to charities that will provide them to vulnerable adults and children who are in need of warm clothing and coats du...
SPORT, TRAVEL AND LEISURE
P&O Cruises and Teenage Cancer Trust – Improving the Journey for Young People Facing Cancer
P&O Cruises / Carnival UK Group
Client: Teenage Cancer Trust
In 2015, P&O Cruises and Teenage Cancer Trust joined forces with the aim of raising £100k over three years to support young people facing cancer across the UK. Fast forward seven years, including a global pandemic which saw P&O Cruises entire fleet grounded for 18 months and fundraising all but halted, and we are incredibly proud to be...
UEFA Women's EURO 2022 and Girlguiding Charity partnership
The FA
Client: Girlguiding
Girlguiding, the UK’s leading charity for girls and young women, teamed up with The FA, the football association that’s for all, to celebrate the UEFA Women’s EURO 2022. Our research shows that under half of girls aged 7-17 believe they’ve had equal opportunities to play football. This partnership allowed us to challenge gender stereot...
UNICEF UK x Formula E
Formula E
Client: UNICEF UK
Formula E and UNICEF UK launched a three-year partnership in 2021 to help children through UNICEF’s Safe and Healthy Environment Fund with one main objective: to accelerate positive change around the world to ensure children and young people grow up on a cleaner, safer planet. The funding from Formula E contributes to programmes and po...
TELECOMS & TECHNOLOGY
Home-Start UK and BT 3Ds programme
BT Group
Client: Home-Start UK
Since the global pandemic, working and learning online has become a normal part of everyday life. But, this shift online has dramatically widened inequality, with millions of children from poorer households not having access to a computer or the internet at home, depriving them of access to school resources and educational opportunitie...
Keeping older people safe and warm at home with Age Scotland and SGN
SGN
Client: Age Scotland
Many older people face unique challenges in keeping safe and warm at home. That’s why gas network company SGN has partnered with Age Scotland to help older people across Scotland use energy safely, affordably and efficiently. We’re investing over £400,000 in this pioneering partnership to reduce fuel poverty and increase carbon monoxid...
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Medical Aid Films dashboard project
Kubrick Group
Client: Medical Aid Films
In July 2021, technology consulting company Kubrick and UK Charity Medical Aid Films began a unique and inspirational partnership with the aim of supporting the charity to transform their use of data for maximum impact. This long-term and powerful partnership brought huge benefits to both organisations, offering many learning opportuni...
Tech500 - Building a more diverse tech industry
The Hg Foundation
Client: upReach
Founded in 2012, upReach is a social mobility charity dedicated to supporting undergraduates from lower socioeconomic backgrounds to access and sustain top graduate jobs. The vision of The Hg Foundation, an independent UK-registered charity, funded by Hg (a leading software and services investor), is to ensure the tech workforce of the...
COMMUNITY IMPACT
Brighter Futures – Changing the trajectory of the next generation powered by sustainable energy
The Lightsource Foundation
Client: World Vision UK
Since 2014 The Lightsource Foundation has partnered with World VisionUK to transform the lives of over 40,000 people living in two of the world’s poorest communities. During these projects, we have partnered closely with local community groups, teachers, health workers, families, and children to address the root causes of poverty that ...
Community Chesterfield
University of Derby
Client: Derbyshire Voluntary Action
Community Chesterfield was launched in 2019. Its aim was to bring together the wealth of experience and knowledge within local communities and the voluntary organisations which support them with the resources of the University of Derby, to strengthen the community organisations, enhance students’ learning and provide opportunities for ...
Shortlist: Norton Rose Fulbright's Global Charitable Initiative
Norton Rose Fulbright
Client: Save the Children UK
In 2022, Norton Rose Fulbright’s Global Charitable Initiative (‘Building Sustainable Communities’) partnered with Save the Children UK (SCUK) and local charities to engage our 7,000+ global workforce in improving our environment. On a global level, NRF supported SCUK’s GREEN project in Cambodia, which works with communities on East Ton...
Tackling Homelessness in Manchester
The Co-operative Bank
Client: Centrepoint
The Co-operative Bank and Centrepoint have partnered since 2017 and this year passed the £2million mark raised. The impact the partnership has had on Centrepoint’s activity in Manchester has been incredible. The bank were the largest funder of Centrepoint’s Oldham Street service refurb, which is the central hub for the charity’s work i...
CONSORTIUM AWARD
A better everyday life for rough sleepers: GLA, Crisis, St Mungo’s, Ikea, Asda & the Good Things Foundation
IKEA, Asda, and the Good Things Foundation
Client: Crisis UK and St Mungo's
For five winters, the GLA has run a Rough Sleeping campaign. The key aims of the campaign have always been to raise awareness of how rough sleeping is being tackled in London and to engage Londoners with solutions, including donating via TAP London and referring rough sleepers via StreetLink.Rough sleepers have been hit hard by the cos...
Supporting low-income households to use energy safely, efficiently and affordably
Cadent, Northern Gas Networks, SGN and Wales & West Utilities
Client: Citizens Advice (England and Wales)
Britain’s gas networks – Cadent, Northern Gas Networks, SGN and Wales & West Utilities – have joined together with Citizens Advice to help thousands of low-income households across England and Wales use energy safely, efficiently and affordably. In the face of the energy and cost-of-living crisis, the charity was experiencing unprecede...
The ICS Clean Air Partnership
Boehringer Ingelheim UK and Ireland
Client: Global Action Plan
Many non-communicable diseases (NCDs), including cancer, heart disease, lung conditions and stroke, are triggered or worsened by air pollution. In England, approx. 36,000 premature deaths a year are caused by air pollution – just shy of 100 deaths per day. Additionally, NCDs and poor air quality disproportionately affect people in the ...
Upstream Thinking
South West Water
Client: Devon Wildlife Trust, Cornwall Wildlife Trust, Westcountry Rivers Trust, South West Lakes and Farming and Wildlife Advisory Group South West
Upstream Thinking is a £9m partnership project funded by South West Water to improve water quality. Started in 2009, it has 8 partners, including 5 charity partners. Upstream Thinking partners look at how land is managed and works with farmers and landowners to protect our rivers by keeping unwanted things like pesticides and slurry ou...
CORPORATE FOUNDATION AWARD
OVO Foundation
OVO
Client: OVO Foundation
OVO Foundation – OVO Energy’s charitable arm – shares the belief that businesses should power human progress. Since 2014, OVO Foundation has invested over £6m in projects that help fulfil its vision to create a greener, brighter future for every child. Underpinning this vision are two goals: to help children and young people to get clo...
The Barratt Foundation
The Barratt Foundation is the new charity that represents Barratt Developments PLC, including Barratt Homes, David Wilson Homes and Barratt London, across its charitable work. The Foundation was established in 2020 and launched in 2021 to mark the 500,000th home built by Barratt Developments PLC. Operating across England, Wales and Sco...
LONG-TERM PARTNERSHIP
Financial Education for Girls
Credit Suisse
Client: Plan International UK
Plan International (Plan) is a global children’s charity working to create a gender equal world, and ensure every girl can claim her right to an education. Credit Suisse shares this commitment. Working in partnership, between 2008-2014, we have improved access to, and the quality of, education for over 19,000 children in Guatemala, Lib...
Shortlist: Nationwide Building Society and Shelter
Nationwide Building Society
Client: Shelter
Shelter and Nationwide have been in partnership for 21 years. With a shared belief that everyone should have a place fit to call home, this enduring relationship has evolved over the decades to relentlessly enable vital change and support for those impacted by the housing emergency. Nationwide has donated more than £8.5 million, suppor...
Shortlist: Premier Inn and Restaurants (Whitbread) x Great Ormond Street Hospital Charity partnership
Whitbread (Premier Inn and Restaurants)
Client: Great Ormond Street Hospital
In 2012, the Whitbread and GOSH Charity partnership launched, with the ambition to raise £7.5 million towards the much-needed Premier Inn Clinical Building. Through extraordinary efforts from Whitbread customers, suppliers and team members they achieved their target and the doors to the Premier Inn Clinical Building opened a mere five ...
Thriving not surviving: How a 23-year partnership empowers people to live active and healthy lives
Pentland Brands
Client: In Kind Direct
Everyone deserves access to life’s essentials, which is why for the past 23 years Pentland Brands and In Kind Direct have partnered up to help UK communities access products that help them live a healthy and happy life. Through the partnership, Pentland Brands, the name behind some of the biggest sports and apparel brands such as Mitr...
MID-TERM PARTNERSHIP
Charlotte Tilbury x Women for Women International
Charlotte Tilbury Beauty
Client: Women for Women International
Giving Hope Through Education
Blake Envelopes & Packaging
Client: School in a Bag
Helly Hansen and RNLI
Helly Hansen
Client: RNLI
Hilton, Hilton Global Foundation, and Hilton UK Foundation Partner with Aurora Foxes to Help Students with Learning Difficulties Find Work
Hilton, Hilton Global Foundation, and Hilton UK Foundation
Client: Aurora Foxes
SHORT-TERM PARTNERSHIP
Yorkshire Building and Age UK
Yorkshire Building Society
Client: Age UK
Yorkshire Building Society (YBS) and Age UK came together at the start of the pandemic to raise £1million to help support older people across the UK. Despite the challenges of fundraising during a pandemic, we are on track to reach our target. However what makes this partnership even more remarkable is how we’ve worked together strateg...
BEST EMERGENCY RESPONSE PROJECT
BEST RESPONSE TO THE COST-OF-LIVING CRISIS (free to enter with any other award entry)
CLERKENWELL ALLIANCE
Finsbury Business Centre
Client: The Peel Institute
The Clerkenwell Alliance is a collective of cross-sectoral organisations and individuals that are convened by the company and our charity partner to identify and address issues of concern in the local area. The Alliance consists of organisations from the public sector, the voluntary/community sector, the private sector – including seve...
Deloitte UK supports almost 70 schools and charities during the cost-of-living crisis
Deloitte
Client: Various Charity Partners
Since 2016, Deloitte UK’s 5 Million Futures (5MF) programme has supported nearly 1.9M people to overcome barriers to education and employment, through over 70 charity and school partnerships. When the cost-of-living crisis hit, we supported our partners where they needed it most resulting in: • unrestricted donations of £7,000 to each...
Disability Energy Support - Credit Meter Fuel Voucher Scheme
UK Power Networks
Client: Scope
Disabled people are some of the most impacted by the Cost of Living crisis. Scope research shows they face extra monthly costs of nearly £600.As a result, more people are falling behind on payments and face impossible decisions everyday. Many are being forced to make choices such as turning off assistive medical equipment to save elect...
Human Right to Hygiene
Kimberly-Clark UK
Client: In Kind Direct
In Kind Direct believe everyone deserves access to life’s essentials and that no useable product should go to waste. That’s why, for 25 years Kimberly-Clark have partnered with In Kind Direct to distribute donations of their well-known brands, Huggies, Kleenex and Andrex to a network of over 5,000 charitable organisations, community gr...
OVO's Customer Support Package
OVO
Client: StepChange
In September 2022, OVO announced a £50m Customer Support Package to help the most vulnerable over winter. On average, OVO customer support teams talked to over 250,000 customers every week with the most pressing concerns covering topics including: how to reduce their energy usage, what support is available for vulnerable customers and ...
The Empty Plate Emergency Appeal
The Maverick Group
Client: The Felix Project
Over 400,000 children in London go without a meal every day. This terrible truth was going to get worse with The Cost of Living Crisis, so The Felix Project, one of London’s leading food poverty charities, needed to raise funds and feed families fast. Along with their pro bono advertising partner, The Maverick Group – The Empty Plate P...
TALENT
CSR TEAM OF THE YEAR
Group Sustainability Team
Legal and General
Legal and General’s approach to CSR for years was characterised by corporate philanthropy and a transactional approach to working with civil society organisations.Resources were spread thinly across a laundry list of causes, little thought was given to how non-financial assets could be leveraged, measurement was focused on deliverables...
KPMG Corporate Responsibility Team
KPMG
Our multi-award-winning CSR Team is comprised of 18 individuals using our skills and expertise to boost social mobility and drive sustainable environmental change, through convening, collaborating, research, pro-bono, and volunteering. 2022 Highlights:Annual community investment totalled to £11.3 million. Directly reached 64,837 peopl...
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