Let Me Learn Campaign

Client: Theirworld

260 million children around the world don't have access to quality education. As part of Omnicom's commitment to UN Sustainable Development Goal #4 we set our sights on the UN General Assembly 2022 and partnered with Theirworld, a global children's charity to make sure that world leaders could not ignore the education crisis.

We made the pro bono Let Me Learn campaign a global movement, with one billion impressions on social media and billboards in Times Square. With UN backup, $2 billion dollars of immediate commitment was announced at UNGA and $10 billion by 2030.