Providing Physical Activity Opportunities For People With Parkinson's
Parkinson's UK
Client: Everyone Active
Since 2022, Parkinson’s UK and Everyone Active have been on a shared mission to make physical activity more accessible for people living with Parkinson’s.
Parkinson’s has more than 40 symptoms. Research has shown that regular physical activity can be transformative, benefiting both the physical and mental complexities of the condition. As a company that wants to encourage everyone to exercise more, partnering with Parkinson’s UK was a natural fit for Everyone Active whilst directly benefiting the 153,000 people living with the condition in the UK. With the cost of living crisis many could not afford to take out a gym membership and therefore an agreement was drawn up between Parkinson’s UK and Everyone Active offering anyone diagnosed with the condition a complimentary membership. Not only that, but their carers were also entitled to a free membership across any of its 200 sites in England. The partnership has been hugely successful to date with 2872 people with Parkinson’s taking up the offer of gym membership and 1181 carers enjoying free access to exercise. This partnership is directly benefiting hundreds of lives of people with Parkinson’s and we look forward to seeing these numbers grow as the partnership continues to develop.