Helping Fight Hygiene Poverty

Client: In Kind Direct

This is a powerful, unique partnership across multiple, competing organisations. It's a great example of positive business strategy, demonstrating an understanding that the only way to achieve real change is by working together, and by breaking down barriers. At the centre is UK charity, In Kind Direct - Founded by HRH Charles III, we work with charitable organisations and companies to ensure everyone has access to the products needed to keep clean and well. In Kind Direct distribute products including personal hygiene, household, clothes, toys, and technology, donated by manufacturers and retailers, to charities, community groups, food banks and schools across the UK. Since being founded we've distributed £330m of essential products, diverted 36,200 tonnes from waste, and supported over 15,000 charitable organisations. This partnership has allowed us to work with the following suppliers in a way that hasn’t happened before, unlocking the power of their retail space and brands to drive impact and awareness of hygiene poverty across the UK. 

• Tesco – Leading supermarket chain 

• Unilever - FMCG (Persil, Dove, Sure, Radox, Simple) 

• Haleon - Consumer healthcare (Sensodyne, Aquafresh) 

• Essity – Hygiene and health (Bodyform, Velvet, Cushelle, TENA) 

• Kimberly-Clark - Personal care (Andrex, Kleenex)