Barclays' partnership with the Trussell Trust

Client: The Trussell Trust

The cost-of-living crisis has disproportionately negatively affected thousands of people on low incomes. A record 1.5 million emergency food parcels were provided to people between April and September 2023 by food banks in the Trussell Trust’s network - 540,000 went to children.

United by their commitment to support people on the lowest incomes to become more financially resilient, the Trussell Trust and Barclays launched a three-year financial wellbeing partnership in 2022. The key aim of the partnership is to build awareness of the help available to people facing financial hardship and improve access to the financial support they are entitled to but not receiving.

Barclays has enabled the Trussell Trust to amplify and dial up the provision of Financial Inclusion services offered by the charity to people who have no other option. The support has been delivered nationally through the charity’s Help through Hardship helpline, as well as locally by increasing Financial Inclusion advice and services in the UK wide network of food banks. In partnership, Trussell Trust has been able to continue to help thousands of people through the cost-of-living crisis, maximising their income and making sure everyone has enough money to afford the essentials.