Emma Betts

Emma Betts, Head of Asda Tickled Pink National Charity Partnership. Emma has been leading the flagship Asda breast cancer fundraising partnership with Breast Cancer Now and CoppaFeel for over 7 years. Raising over £50m since her leadership of the partnership began, transforming the fundraising programme and has galvanized the business to prioritise promoting breast cancer awareness to encourage breast checking behaviour change for colleagues and customers. The partnership won the Best Fashion and Retail Partnership award at the 2024 Business Charity awards and also took home the grand prix overall business of the year award.

Emma has over 19 years of experience in leading high value national community investment programmes, charity partnerships and corporate grant making foundations for major UK retailers.

In her spare time, Emma enjoys interior design, spending time with friends and family including her two Cavapoo’s Indy and Iris and is partial to a good glass of Sancerre.